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LIN ZHANG

Ink Thread & Tech o/a Entripy Custom Clothing
Platform
Entripy.com, Entripyshops.com, Reveri, slaite.ca, zipmerch.ca
Methods
User research, Usability testing, sketching, mid and high-fidelity prototyping, storyboard, competitive analysis, agile environment
Tools
Figma, Photoshop, Adobe XD, Google Analytic, Fullstory, Trustpilot
Company Overview

Ink Thread & Tech Corp o/a Entripy Custom Clothing is Canada's leader for custom printed t-shirts. Entripy is committed to providing superior customer service and is dedicated to innovation, research and technology.
Summmary
As part of the Information Services department at Entripy, my responsibilities included web and mobile applications in continuous improvement, conducting tests to find user pain points and redesign features, and contributing to create internal web applications.
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Conducted user research by observing and analyzing customer events on Fullstory and Google Analytics
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Redesigned Customer Proof Dashboard and Review Studio on Entripy.com, reducing bad reviews of Entripy's proofing process
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Created Credits view and Re-Order process on Entripy.com, increasing repeat customer purchase on the platform
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Redesigned Design Studio on Entripy.com to support designing multiple products at one time
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Redesigned Rebate Management process on Entripyshops.com to allow the customer to understand their rebate better.
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Redesigned Checkout process on zipmerch.entripyshirts.com
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Created 2 new internal web applicants using ASP.NET core framework by creating scenarios, prototypes through to final visual designs
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Created app.slaite.ca website using Bootstrap framework by conducting competitor analysis and creating scenarios, storyboards, prototypes, and mockups through to final visual designs
Sample Projects:
SLAITE.CA

SLAITE.CA is the Canadian print - on - demand provider, which allows you to design your product on Slaite and sell it on Shopify.
SLAITE.CA Wordpress Site Mid-fidelity Prototype
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Conducted interviews with stakeholders to understand business requirements for the SLAITE wordpress site.
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Collaborated with Marketing team to identify page layout and contents.
APP.SLAITE.CA
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Conducted interviews with stakeholders to understand business requirements for the SLAITE app site.
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Collaborated with Marketing team to identify brand colour, typography, and marketing contents.
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Collaborated with devs to identify style guide and UI components.
APP.SLAITE.CA User Flow

SLAITE mvp user flow

user flow part 1

user flow part 6

SLAITE mvp user flow
1/8
SLAITE.CA Style Guide
Logo


Typography


Colour Palette

APP.SLAITE.CA High-Fidelity Prototype
SLAITE Mobile High-Fidelity Prototype
Customer Proof Dashboard on Entripy.com
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Conducted interviews with customer representative team and product owner to understand customer's pain points and business requirements for the Customer Proof Dashboard.
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Observed user actions of the dashboard process on Fullstory to identify user pain points.
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Redesigned customer proof dashboard user flow and visual design.
Customer Proof Dashboard Mid-fidelity prototypes
Customer Proof Dashboard User Flow

Customer Proof Dashboard High-fidelity prototypes
Internal Product Management Site
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A SaaS product using ASP.NET Zero framework and Metronic theme and UI components.
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